Google's pursuit of "high-quality" sites - the role of the content.

With a huge increase in the importance of Google released the Panda update in February last year, with high-quality content on your site.
Amit Saudi Schmitt, in May 2011, aims to help people build a better quality site. One of the most important take away from it, I'm sure you've guessed, good quality content. Here, I want to go into detail, some of his score and explain what you really need to do, if you want to get a better ranking.
Authority
One of the key issues of growing up and authoritative. The issues raised, including whether to believe that the readers information provided in the article, the site is considered to be the authority of the topic being discussed.
In other words, your website is a reliable place, this content? Obviously, if you focus on auto sales, you can not write to the garden, but this point is more than this a step further. For example, if you are selling a car, then you are a suitable place to release information, repair and maintenance of the engine? Although the field is related to, and they are closely linked. Therefore, the content is actually irrelevant sites. A certain amount of mileage or to a certain age, the reliability of some of the cars is more appropriate. This is because your site has actual knowledge, engine maintenance would be better suited in the garage or the project website.
Insist on talking about backing up your content actually contains some useful details, rather than just generalities, your content is written by an expert, or at least a knowledgeable enthusiasts and it covers the topics to provide a comprehensive discussion . All of this is of course easier to achieve, if you and your company to choose the subjects you have real knowledge production.
Summary: write to you and your company a real understanding of the topic, you should be able to easily hit all these goals.
Setting quality standards
Next, Google hopes to produce readable. It allows you to generate content, editing, grammar is accurate, true and correct. I hope you consider the piece whether printed in a magazine, or published in a book or encyclopedia.
Basically, Google wants you to ensure that your production works, actually has some value, real effort put into their creation. They sharply rebuked the mass production, and did not receive high-quality articles need proper care and attention. Therefore, put some thought and attention to your content. Consider the value of each piece - you can get it to publish on the web anywhere? Make sure you take the time to thoroughly proofread and edited everything - to get rid of all the spelling errors and clean up the sloppy introduction.
Google that the content is important and valuable, so you need to start it as every piece you publish some real time and effort. To set high standards for yourself and stick to them.
Not only to provide real-time insight into the information
Finally, Google wants you to consider whether your content will be what it means to you readers. Provide you with interesting and original information? It provides insightful analysis, new information, or a well-balanced debate on the topic? If not, then what meaning does it?
You need to make sure that you create a reason to exist. Production content of the theme has been done to death, unless you look at it from a new angle, or you bring fresh information table is pointless. You need to do, because to do so, you will encourage people to share it - this is a very great importance to the height of Google. Recommend your content, and the best way is to make a new, useful, or interesting, or best of all three! So, do not re-hash of old material, and be innovative. One thing to note, though: Do not attack. Although somewhat controversial, can allow people to read and share your article, Google will warn you to create what the offensive, which may cause people to complain.
So, is this. This is Google's proposal, really, this is not the requirement. Their value, because the value of Internet users. All they want you to do the same. This is to stop and stop agitation lazy, poorly written, bad research, unhelpful, and related articles. Began to put some real effort in the content on your site, and use it as it is a valuable commodity. To do so, you should not only improve your rankings, people who question your website - the user's actual value. This is a win-win situation!
If you have anything to add, I've missed, please include them in the comments below. I look forward to hearing your thoughts.